Marketing Is Your Friend

Brand advertisement is nothing new. In one of my past posts I lamented the homogenization of branding distilled into two colors: Teal and Orange. Throughout the “aughts” (Madison Avenue has failed spectacularly in coming up with a better descriptor for the 2000 to 2009 decade), brand capitalization creators were bending light in an attempt to…

Digital Damnocracy: Part 1

Getting paid. That’s what it’s all about. You want to get paid for the work you do and in this business you can only make as much as you work. Then you hear those dreaded words, “…but we’re working on a really low-budget.” And so it begins. Another gig where the producers want the world…

Color Me Brand

A lot of my friends have heard me rant about the use of orange and teal in so many¬†movies these days. There’s even a great breakdown of this trend by filmmaker Todd Miro here.¬†Hell, I’m guilty of it. Quite often I’ve been in a situation where I have about 5 minutes to light a scene…